Focus may be used to ask questions or review answers and research from business experts. It is used to assist professionals in running businesses more effectively and in making informed decisions.
Focus was founded by Scott Albro, who serves as President and CEO, in 2010. The application strives to provide expertise to professionals so that they can make better business decisions. The site has approximately 100,000 unique visitors per month. The site was recognized in Crain’s BtoB magazine as one of the Top 10 media sites of 2010.
Experts who answer the questions on Focus are all professionals who are offering their expertise by answering questions and authoring briefs for the site. The ability to ask a question and know that a qualified professional will be answering is a very unique and valuable resource for business people.
Once registered, users are taken to a home page where they can edit their profiles to include more information about company, professional career, and interests and expertise.
The home page is very busy, with animated topics scrolling, toolbars, research links, expert links, and questions & answers. Users may explore by industry using the links at the top of the page. This leads to an industry page with recent activity or questions answered listed. It also offers research centers or the ability to ask a question. The research product tab offers research downloads for a variety of business-related subjects.
Questions may be answered by multiple experts so that users have a variety of answers from various business sectors to consider. Users can rate answers with a “thumbs up” or “thumbs down”. Users may view the experts’ bios as well as their answers, briefs, and answers voted “best” by other users. Expert status may be requested by providing functional expertise, industry, and company size.
While the interface is cluttered, the information is varied and very valuable. The fact that professionals are helping each other get answers is a fantastic resource.
Users provide an email address, full name, and password to register. Users have the option to add business interests to personalize the platform.
Focus is free to use.
Managers and professionals in any industry or business can benefit from Focus. From small business to large company, Focus has experts who can provide answers to any question. The diversity of the experts is key in the process. With the benefit of their experiences, professionals will find their answers and much more by using Focus.